This is the course website for Info 290M Lean/Agile Product Management, a three unit graduate class taught by Jez Humble at the UC Berkeley School of Information. Everything on this website is licensed Creative Commons Attribution-Share Alike unless otherwise noted.
The course is designed to give participants a practical overview of the modern lean/agile product management paradigm based on contemporary industry practice. We cover the complete lifecycle of product management, from discovering your customers and users through to building high performance teams and delivering complex digital products. We’ll take an experimental approach throughout, showing how to minimize investment and output while maximizing the information we discover in order to support effective decision-making. During the course, we’ll show how to apply the theory through hands-on collaborative problem-solving activities. There will also be guest lectures from industry experts.
Special thanks to Carlos Miguel Lasa for his help designing and delivering this course.
Fall 2020: Online Edition
Due to COVID-19, this class will be delivered entirely remote in Fall 2020. The remote version of the course will look like this:
- The core content will consist of 8 core lectures and 4 guest lectures, mainly/all prerecorded and available on YouTube.
- The class will meet online once per week on Mondays at 1-2pm Pacific time for open discussion, guest lectures, and office hours, except for the final class on November 30 which will be 1pm-4pm. Open discussion sessions and guest lectures will be recorded and available for the class. Please bring questions! Attendance is strongly encouraged but is not mandatory, except for the final class.
- 50% of your final grade will be based on a series of open-book short assessments and a long essay.
- The other 50% of your final grade will be based on project work with a group you will be assigned to for your final project.
The syllabus, supplemented by guest lectures, covers the following topics:
- The history of project & product management
- The product lifecycle
- Economic frameworks for product management
- User research
- Agile software development
- Lean startup
- The experimental paradigm of product development
- Innovation accounting
- How to grow high performance teams
- Release planning
- Process improvement
- Product marketing
Lecturers from previous years have included:
- Chad Wathington on “The Essence of Product Management”.
- Rachel Chalmers on “How VCs Think about Product People”.
- Andrew Malcolm with a product marketing case study.
- Hima Chintalapati on pricing.
- Leah Bannon and Michael Torres on product management in government.
- David Binetti on innovation accounting.
Contemporary research into education tells us that the most effective way for students to learn is through doing, and by synthesizing material themselves in both an individual and group setting. Thus the majority of the material is learned through group and independent study through assignments and in-class exercises (but note group exercises in Fall 2020 will be done as group assignments), including case studies. There is also traditional lecture-style teaching, but this is designed to be interactive, and students are strongly encouraged to ask questions and engage with the material - although again in Fall 2020 due to the use of pre-recorded material this will happen in discussion sessions. Final grades are determined through continuous assessment, and there is no final exam.
There are no required books for this course: the supplementary material will mainly be conference talks, papers, and blog posts. However if you’re interested in getting a solid grounding in the subject, I recommend the following:
- Inspired: How To Create Products Customers Love by Marty Cagan
- Badass: Making Users Awesome by Kathy Sierra
- Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri
- Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf with Josh Seiden
- The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
- Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya
- The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen
- Escape Velocity: Free Your Company’s Future from the Pull of the Past by Geoffrey A. Moore
- User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton
- Lean Enterprise: How High Performance Organizations Innovate at Scale by Jez Humble, Joanne Molesky, and Barry O’Reilly
- How to Measure Anything: Finding the Value of “Intangibles” in Business by Douglas W. Hubbard